Weekly Sprint Report #3: Our Secret Plan
In this week's sprint report, I'm excited to share a huge step forward in our campaign's outreach. We have officially accepted our first invitation to a candidate forum, hosted by the LD2 Democrats this October. This will be a fantastic opportunity to share our vision and answer questions directly from the community.
We also continue to be grateful for the early support from our foundational donors and petition signers. Thank you.
Finally, I want to share the core strategy for this campaign. Our “Secret Plan”. It’s a simple, three-part plan based on the principles I believe in.
Our “Secret” Plan
Consistent Content: We will release a new, substantive policy video every single week, so that by election day, voters in Arizona's 1st Congressional District can know who I am and where I stand on the policies that affect them.
Fiscal Discipline: We will not spend more money than we raise. This campaign will live or die by the strength of our message and the support of our community. We are not interested in, nor are we able to, outspend our competitors. We believe that if the message is right, the resources will follow.
Strategic Investment: When we do have the resources from our grassroots supporters, we will make smart, targeted investments to boost our message and ensure it reaches every voter in the district.
It's a serious plan for a serious job. This is how we will earn your trust and build a winning effort.
Thank you for being a part of this. Now, it's time to go back to work.